DOMERRY and ONE BOX Open Their Second Trendy-Play Park with an Upgraded Experience

DOMERRY and one box have opened their second trendy-play theme park at Shudu Wanda in Sichuan, advancing their chain-development strategy in family entertainment. The 20,000-square-meter venue centers on immersive experiences, with upgraded zoning, circulation, facilities, and parent-child interaction supported by DOMERRY's integrated project delivery and quality control. Its successful launch responds to demand for high-quality family leisure, strengthens the surrounding commercial district, and establishes a model that can be replicated in more cities. At this scale, the project combines the appeal of an indoor soft play center with flexible commercial soft play areas, creating a commercial kids play area within a truly massive indoor play area.

Brand Collaboration Opens a New Chapter in Chain Expansion

DOMERRY Amusement worked in depth with a BOX to create a second theme park that officially landed. This is another important layout in the area of parent-child recreation, following the first cooperation between the two sides. This cooperation marks a continuous move on the path of the two brands in the chaining of development, further strengthening each other ' s position in the consumer markets through the sharing of resources and the consolidation of advantages. The opening of thematic parks is not only a reflection of the expansion of brand size, but also a result of the precision of market demand on both sides, providing a solid basis for the landing of more projects in follow-up.

The opening of the new theme park, located in Banda, Sichuan, as a second-line city landmark project, has brought new dynamism to local business patterns. The oversized area of the 2000 square makes it a large, regionally advanced area of parent-child recreation. Building on the geographical advantage and the human flow base of Totowanda, Paradise is expected to be the preferred destination for family leisure and recreation in its surroundings, while helping to further increase commercial attractiveness and create a good situation for both brands and business circles.

The “tide cube” is the core positioning, and the new project is structured around the “simmering experience” in space design and project settings. Distinguished from traditional playgrounds, Gardens are designed to create an all-round atmosphere of joy for the parent-child family through a landscape-building, interactive project. Both visual presentation and participatory design seek to integrate tourists deeply into the theme of the park and to gain more emotional experience in play. This concept of design, with experience at its core, is the key to attracting consumer groups of parents and children.

Space Upgrade Reimagines Family Play

Compared to previous projects, the new park was completely upgraded in spatial planning. A large area of 2,000 square metres has been rationalized into multiple functional areas that both guarantee the independence of the projects and enhance overall coherence through wiring. Space upgrading is reflected not only in the expansion of the area but also in the depth of response to the need for parent-child interaction — more spacious play areas, more scientific wiring, more thoughtful support facilities, together building more comfortable and safer parent-child playgrounds.

From planning to landing, the successful delivery of the project depends on the professional foundation of DOMERRY. As a large-scale project, the construction of the park involves a combination of space design, installation of equipment, set-up of scenes and, through efficient project management and strict quality control, ensures a high degree of alignment between the deliverables and the intended objectives. The successful delivery of the project has demonstrated both the operational expertise of DOMERRY and the valuable experience gained in following up similar projects.

Precisely Addressing Market Demand

In the context of a continuously rising market for parent-child consumption, the landing of the new park is well suited to the needs of families for high-quality leisure and recreation. As a theme park focusing on the family and children, the design of projects and services is structured around household consumption habits and aims to meet the expectations of parents and children to participate and grow together through a rich experience of play and caring services. This precision anchoring of market demand has led to widespread attention and recognition at the beginning of the park ' s operations.

Future Outlook: Further Developing the Chain Model

With the successful opening of the second theme park, the DOMERRY Amusement model has matured. In the future, it is expected that this successful model will be replicated in more cities and that brand influence will be further expanded through a chained layout. This chain model, with the theme park + immersion experience at its core, will provide a high-quality experience for more consumers, while at the same time driving the industry in a more professional and sophisticated direction.